first anchor the judgment based on some initial value.
It is similar to first impression. For example, we meet certain personfirst, we impressed his first impression.
But we get along with him continuously, we more and more know him.
And we adjust his first evaluation. That is Adjusting.
We adjust or update the evaluation as they consider additional information.
It is applied to marketing
Influence of a global evaluation on evaluations of individual attributes of a person
E.g.) if you like someone, you think s/he has other good qualities as well.
The bias is influential.
Appearance
Attire
- Clean
- Wrinkle free
- Appropriate
Smile
Language & Manner
Do not swear
Be positive and open-minded
Eye contacts
Turn off your mobile phones
Do not shake l
1. Personality 인성
June Allyson의 딜레마에서 알 수 있듯이 서로 다른 사람들은 매일 서로 다른 행위를 한다. 인성 혹은 인간생활양식은 매우 복잡한 주제이지만, 우리는 일상에서 그것을 표현하기 위해 따뜻한, 공격적인, 게으른 과 같은 형용사를 사용한다. 보통 인성이라는 단어는 인간행동양식특성이나
The Definition of the ‘Psychopath’
The word psychopath was first used by the French psychiatrist Philippe Pinel in the 19th century, and the German psychologist Schneider explained the concept in the 1920s. It indicates a person who has ‘Psycho-pathy’. It is a personality disorder in which antisocial behavior happens without conscience and without reason. Psychopathy, which is also cal
personality of the target. Overall, those who regularly exercise are very active people, goal-oriented achievers and have a strong self-esteem.
By asking shopping behavior questions to target, we have found out the following characteristics. First, they tend to do a lot of research before shopping. Second, once they build a brand loyalty toward a certain brand, they repeatedly shop at the same
Personality’) According to Polar Bear, Santa‐Claus and recent CF, personality of Coca‐Cola is very close to family‐oriented Joy. Especially the Cokeplay service (CokePlay.com) which is started in few years ago, is focused to the JOY by offering game, music and sports contents for young people.
Coca‐Cola is ever the same (consistency) “…after the First World War, Coc
first of all. I wanted to study some special major that other people never took. I love to meet people through Internet and desire to know that they think(desire, demand), induce me choice for the major. Finally, I was quite interested in Marketing subject.
When I took the major, I studied many subjects about new media-related such as New Media Policy, International Promotion, Image Communicatio
personal data and how phone’s performance satisfy user. Those questions are not too broad or narrow. Because of we can get all of the information from questionnaire.
4. When we get the information from questionnaire. We can use SPSS to analyze it and finally get the answers.
Than we use Brainstorm to range of possible reasons for these 5 questions.
For the first question: a. better appli
Mentor is a person who helps me enlighten myself
Even these days that the word Mentor became too common, this word still is special to me. In my opinion mentor is not a person who gives a clear direction or an answer for my worries, but more a person who listens my story carefully and helps me to find my own answer by myself. Therefore not only a successful businessman, but also a little kid, w
first transistor Television. Sony’s invention was against the common sense related with TV. In 1968, Sony invented its first colored-Television, which means technology priority of Sony. Sony continued to launch new TV products, and in 1977, Sony invented the popular personal TV named Sightation.
Sony’s inventions and growth at 1960’s were great. However, the recent products are not as popu